BOSTON–(BUSINESS WIRE)–Fidelity Investments® today celebrated the inauguration of its first immersive metaverse experience aimed at offering a new way to learn the basics of investing. The platform is Fidelity’s latest initiative to create innovative ways to meet the needs of customers, especially the next generation of customers, as it becomes the first leading brokerage firm to offer an educational metaverse experience.
The Fidelity Stack, built at Decentraland, features a multi-level design with a lobby, dance floor, and rooftop air garden that users can explore on foot — or even teleport. In Invest Quest on The Fidelity Stack, users are challenged to navigate the building learning the basics of investing in ETFs while collecting “orbs” along the way.
“Fidelity is constantly innovating as we reimagine how interacting with customers will look like as a trusted financial services company in the future,” said Kathryn Condon, head of marketing channels and emerging platforms at Fidelity. “As Web 3.0 takes shape, Fidelity is excited to bring its financial education expertise to this new virtual space.”
In addition to providing an introduction to different types of investment products, including ETFs, the experience celebrates the launch of Fidelity Metaverse ETF (FMET), a new thematic ETF that provides access to companies that develop, manufacture, distribute or sell products or services. related to the establishment and activation of the metaverse. This ETF, along with others announced last week, is a self-indexed ETF using Fidelity’s proprietary indices, constructed by Fidelity’s quantitative investing team, to identify equity securities that provide exposure to these rapidly growing industries.
“The way we engage with each other and with our money is rapidly changing, whether through the rise of blockchain technology or the development of a new digital universe,” Condon added. “Our foray into the Metaverse is designed with that in mind.”
The experience joins Fidelity’s Fidelity Reddit page and TikTok account among many resources for young investors to enhance their financial literacy with informative content and actionable insights. To help investors better understand the Metaverse and its associated investment opportunities, this Viewpoints article provides some basic information: Enter the Metaverse.
“We are part of a dynamic change as young people take control of their finances in new ways,” said David Dintenfass, chief marketing officer and head of emerging clients at Fidelity. “The next generation seeks financial education in every place they spend time, whether physical or virtual. We are committed to serving customers in these decentralized communities as they transform and grow.
To visit The Fidelity Stack, click here (a desktop or laptop computer is required for Decentraland). To preview the experience from any device, click here.
About Fidelity Investments
Fidelity’s mission is to inspire a better future and deliver better results for the customers and businesses we serve. With assets under administration of $11.3 trillion, including discretionary assets of $4.2 trillion as of March 31, 2022, we are focused on meeting the unique needs of a diverse set of clients. Privately owned for more than 75 years, Fidelity employs more than 57,000 associates who are focused on the long-term success of our clients. For more information about Fidelity Investments, visit https://www.fidelity.com/about-fidelity/our-company.
Important Information
Before investing in a mutual fund or an exchange-traded fund, you should consider its investment objectives, risks, fees and expenses. Contact Fidelity for a prospectus, offering circular or, if available, a simplified prospectus containing this information. Read it carefully.
Metaverse companies are subject to a variety of risks, including those associated with limited product lines, markets, financial resources or personnel, intense competition, potentially rapid product obsolescence, infringement of intellectual property rights, service interruptions, cybersecurity attacks and regulatory changes. Although the fund’s underlying index uses a proprietary rules-based index methodology that seeks to identify these companies, there can be no assurance that this methodology will be effective.
ETFs are subject to market fluctuations and the risks of their underlying investments. ETFs have management fees and other expenses. Unlike mutual funds, ETF shares are bought and sold at market price, which may be higher or lower than their net asset value, and are not individually redeemed by the fund.
Exchange-traded products (ETPs) are subject to market volatility and the risks of their underlying securities, which may include the risks associated with investing in small companies, foreign securities, commodities and investments on fixed income. Foreign securities are subject to interest rate, currency, economic and political risks, all of which are magnified in emerging markets. ETPs that target a small universe of securities, such as a specific region or market sector, are generally subject to greater market volatility, as well as the specific risks associated with that sector, region or other area of interest. ETPs that use derivatives, leverage or complex investment strategies are subject to additional risks. The performance of an index ETP is generally different from that of the index it tracks due to fees, expenses and tracking error. An ETP may trade at a premium or discount to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The degree of liquidity can vary significantly from one ETP to another and losses can be magnified if there is no liquid market for the shares of the ETP when attempting to sell. Each ETP has a unique risk profile, detailed in its prospectus, offering circular or similar document, which should be carefully considered when making investment decisions.
Fidelity Investments and Fidelity are registered service marks of FMR LLC.
Fidelity Investments is not affiliated with or associated with, nor has any partnership with, Decentraland, the Decentraland DAO or the Decentraland Foundation.
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