New York, June 07, 2022 (GLOBE NEWSWIRE) — The National Minority Supplier Development Council (NMSDC) and OMD are proud to announce the establishment of the OMD Growth Academy. This new effort affirms the commitment to social and racial equity by providing Minority Business Enterprises (MBEs) with valuable knowledge, resources and marketing information needed for continued growth.
Specifically, the OMD Growth Academy offers free training sessions to small and medium-sized businesses so they can access the knowledge and media advisory services essential to expanding their businesses in the digital landscape.
The OMD Growth Academy aims to give MBEs valuable insight into several important digital marketing topics, including:
- Fundamentals of Marketing
- Organic Research 101
- Paid Search 101
- ecommerce 101
- Social 101
- Be creative with social media
“The NMSDC believes it is vital that certified MBEs have every opportunity to grow their business,” comments Stefan Bradham, Vice President of Marketing and Communications at NMSDC. “And it’s partners like OMD that allow us to serve as a growth engine for MBEs with just-in-time training to improve the way they market their products and services.”
“We are inspired by all the NMSDC is doing to advocate on behalf of businesses with diverse interests to close the racial wealth gap,” adds Anna Castro, Executive Director of OMD. “The OMD Growth Academy is the result of agency volunteers who want to bring value to participating MBEs in the form of training sessions, advisory services, tools and support. By connecting our values and mission communities, we hope to provide MBEs with access to free training and education to grow their businesses and continue to have a positive impact on the communities they serve.
To learn more about the OMD Growth Academy, visit https://growthacademy.omd.com/ or contact [email protected] for more information.
OMD is the world’s largest media network with over 13,000 people in over 100 countries. OMD remains the most awarded media agency in Cannes with 38 Lions in 2021. Named Global Media Agency of the Year by Adweek in 2019 and 2020, OMD is currently ranked the most effective media agency network in the world in the Effie Effectiveness Index. For more information, visit https://www.omd.com/.
About the NMSDC
Founded in 1972, NMSDC is the longest-serving engine of business growth for the broadest group of systematically excluded communities of color (Asian-Indian, Asia-Pacific, Black, Hispanic and Native American), and our impact goes far beyond of the supply chain. It is about upward mobility for the emerging majority of Americans, an equal chance to participate in the American experiment of free market capitalism and entrepreneurship. Our job is to correct the unequal access to wealth creation opportunities. For more information, please visit nmsdc.org.