“In the painting is part of a global series of artistic collaborations rooted in the role basketball plays in the community, with the first initiative launching in Montreal, Canada in 2021,” says Oluwole Awoleke, Chief Marketing Officer at Nigeria. “We are delighted to reveal the results of this synergy with Osa Seven – for Hennessy it has always been about going beyond the lines. Hennessy is more than a cognac and this project is a testament to the fact that Hennessy continues to be the brand that enables true community spirit across the In the painting initiative”.
Blending urban culture and cognac, the design of the pitch draws inspiration from Nigeria’s diverse cultures, while celebrating heritage, endless creativity and innovation.
On the ground, OsaSeven, displays the iconic Armed Arm symbol which is synonymous with Hennessy placed in the middle of the design, an elaborate display of the Benin Ivory mask which is used as the official FESTAC logo and heritage symbol. The choice of curved patterns and colors depict clouds laden with pre-dawn rain, again emphasizing the resilient attitude of Nigerians that fits perfectly into Hennessy’s DNA.
According to OsaSeven, “This work of art composed of bold curved patterns, colors and the bronze head of the Queen of Benin represents the point where yesterday and tomorrow meet…today”
Park 23 court will open to the public on May 18, 2022. To learn more about the initiative, visit Hennessy.com or @HennessyNigeria on Facebook.
#Hennessy #Hennessyinpaint #HennessyXNBA
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Leader in Cognac, Maison Hennessy has shone all over the world with its exceptional blends for more than 250 years. Built on the spirit of conquest of the founder Richard Hennessy, the brand is present in more than 160 countries. Established in the heart of the Charente, Hennessy is also a solid pillar of the regional economy, the standard-bearer of a sector rich in know-how. The success and longevity of the House are rooted in the excellence of its cognacs, each of which is born from a unique process of transmission from generation to generation. First house of wines and spirits certified ISO 14001, Hennessy combines its capacity for innovation and the support of all its partners to protect this exceptional territory.
Flagship of the LVMH group, Hennessy is a major player in French international trade, with 99% of production sold for export, and a global ambassador of the French art of living.
Osadolor Okunpolor aka Osa Seven is a world famous urban and graffiti artist. Osa’s synonym with meticulousness is highly regarded in the art and branding industry and her genius is impeccably evident in her work. His professionalism is deeply rooted in his experience of more than a decade in brand communication and his training in visual communication at the University of Lagos.
Passionate about storytelling, Osa Seven uses a wide range of art that appeals to human emotions as means of expression; contemporary art, abstract art, tribal designs, iconic images, scenic images and brand designs.
Osa’s contribution and dedication to contemporary art in Africa is well recognized across the continent, in 2016 he was nominated in the Arts & Culture Of The Future Awards Africa category. Globally, Osa was commissioned by Hennessy in 2019 to be the first African artist to create very special cognac artwork for Hennessy Artistry’s 10th anniversary in Nigeria.
Osa’s accomplishments cannot be underestimated. His lifelong passion for making an impact and determination to change the perception of street art has profoundly influenced the lives of many like him and the status quo. His influences on the African art scene sparked interest from CNN’s African Voices, where Osa has been accredited for his philanthropy and unique gift. Since then he has also been featured on the BBC, Reuters, Super Sports and other prestigious outlets.
Passionate about people and social impact, Osa is the co-founder of Socially Africa, an NGO that empowers him and many others to give back to society.
The NBA is a global sports and media company built around four professional sports leagues: National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League. The NBA has established a major international presence with games and programs available in 215 countries and territories in more than 50 languages, and merchandise on sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season included 107 international players from 41 countries. NBA Digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league tackles important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and causes related to health.