Diva publishes a free documentary to promote periodic education.



The menstrual brand announces the “Pandora’s Box: Lifting the Lid on Menstruation” on YOUTUBE to celebrate its 20th anniversary.

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Toronto, ONT, January 01, 2022 (GLOBE NEWSWIRE) – The organization’s 20th anniversary kicks off, Diva , creator of the DivaCup, releases his award-winning documentary Pandora’s box: lifting the veil on menstruation . The film from IR Films, a co-production company founded by Media One Creative and Diva, takes a close look at menstrual poverty and menstrual justice around the world while exposing the critical human rights issue that stretches across the world and barriers, and the role of those barriers. , faced by people who have their periods in gender inequality. The groundbreaking film will be available to the public on YOUTUBE today, January 1, 2022 .

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“Our conversations about menstruation have been treated as such a taboo that urgent needs centered on menstrual equity are silenced,” said Carinne Chambers-Saini, executive producer of Pandora’s Box and CEO of Diva. “Our hope is that this film is a catalyst for education, activism and progress for menstrual equity in all spaces.”

Showcasing a diversity of voices and perspectives struggling to effect change, Pandora’s Box follows forward-thinking artists, innovators and activists who spark conversation and fight poverty in the “first world” as well as around the world. Global perspectives include acclaimed musician and gender liberation activist Madame Gandhi and transgender activist Kenny Jones, as they discuss issues of access to proper rule management and the barriers that plague marginalized communities. These problems include access to menstrual supplies in schools, a gap often left by governments slow to act on a critical issue.

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Pandora’s Box leaves no period of menstruation – and the taboos associated with it, unexamined. The film has received critical acclaim and continues to ignite the conversation about menstrual poverty.

Link to free Pandora’s Box at YOUTUBE .

Images and resources available here .

Pandora’s Box: Lifting the Lid on Menstruation is available on all major streaming platforms (Google Play, iTunes, Telus Canada Optical TV) and will air on YOUTUBE on Saturday, January 1, 2022.

Follow DivaCup on social networks:


Facebook: facebook.com/thedivacup

Twitter: twitter.com/thedivacup

Instagram: @thedivacup

Tiktok: @thedivacup

About infrared films

IR Films is a creative partnership between MediaOne and Diva International Inc. which produces thought-provoking, storytelling documentaries on menstrual equity. Founded in 2018, IR Films was founded in Canada. His first project is Pandora’s Box, which offers a global vision of menstrual poverty.


Carinne Chambers-Saini, CEO and co-founder of Diva, maker of the DivaCup, is available for an interview on request.


Amy Saunders Diva 6472820269 [email protected] 



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